About the Noxivision project
At Iguazu, we’ve explored AI assistance in pharmaceutical marketing and created a series of articles on the topic using our fictional product “Noxivision”.
This website serves as the culmination of this work with this being the fictional launch of the product.
On the website pages you can find the behind the scenes information of how we created the different aspects of the website and there are also links to articles detailing the journey through the rest of the product life cycle.
AI-assistance can help reduce the amount of work needed to start and complete tasks across all aspects of a product life cycle, reducing costs and improving timelines. AI is a great tool to assist not replace, the outputs of AI are a great starting point for experienced team members to then refine and expand on to deliver high-quality efficient outcomes.
Check out the articles below to see the full journey of the creation of the Noxivision product:
11 November 2025 • AI
How AI video tools, like Sora and Midjourney, are revolutionising pharma MOA storytelling.
15 September 2025 • AI
Learn how AI-assisted design cuts eDetail development time while meeting pharma MLR standards.
26 September 2024 • AI
How can AI assist us in the process of building a website.
13 September 2024 • AI
Part 6 of our series explores the use of AI in creating a Mode of action…
12 July 2024 • AI
28 February 2024 • AI
1 February 2024 • AI
In the third part of our series on AI assistance f…
18 January 2024 • AI
In this second part of our series on AI-assistance…
11 January 2024 • AI
Since the buzz of AI started, Iguazu has been gett…
12 July 2024 • AI
28 February 2024 • AI
1 Febraury 2024 • AI
In the third part of our series on AI assistance f…
18 January 2024 • AI
In this second part of our series on AI-assistance…
11 January 2024 • AI
Since the buzz of AI started, Iguazu has been gett…
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